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0121 459 1667


Welcome to Jago Publishing

Thank you for visiting our website, the home of the best selling Cut Flower & Cut Foliage books. If you are back to college or starting a new floristry course, take advantage of our offer of signed copies of both books for £34 plus p&p, includes complimentary bookmarks and a pen. And there's more! We will be launching our new Houseplant book in the autumn, more details to follow.

First published in 2011 'Cut Flowers A practical guide to its selection and care' is now on its third edition, its companion book 'Cut Foliage' which was first published in 2013 is on its second reprint. Written by Su Whale a florist and freelance writer with over twenty years experience in the floristry industry both books have become staples in the classroom and florist shop.

Buying from our website means that every copy is personally signed by myself (Su!) and carefully packaged and dispatched next working day. Books can be bought from our website via our secure payment World Pay site, or alternatively we are happy to take credit/debit cards over the phone (we are fully PCI DSS compliant)

Colleges and flower schools who buy our books include The UK School of Floristry (Joe Massie) The Academy of Floristry, The Cambridge Flower School, Moreton Morrell & Writtle Colleges, The Judith Blacklock Flower School, Narcissi Flower School and floristry colleges across the UK. Overseas we ship to The Boerman Institute in Amsterdam. The Nobleman School of Floral Design in Singapore, and City College San Francisco. We supply books to the wonderful Alison Bradley at Fusion Flowers magazine, plus Fleur Creatif magazine and Claire Cowling at Thrive Floristry. We also supply Waterstones and Foyles via Gardners Books wholesalers.

Looking forward to hearing from you!
Su & Brett Whale

Cut Flower book:-
Single copy £17.99
10 copies or more £16.99 each
20 copies or more £15.99 each
30 copies or more £12.99 each

Cut Foliage book:-
Single copy £17.99
10 copies or more £16.99 each
20 copies or more £15.99 each
30 copies or more £12.99 each

Buy a set of Cut Flower & Cut Foliage for £34.00 (plus p&p)

Carriage is free on orders of 10 or more within the U.K.
'Popular among florists and flower arrangers 'Cut Flowers' is a practical catalogue containing straightforward information on how to care for and condition over 150 varieties of fresh cut flowers.

Pros: It includes easy-to-follow care instructions, flower availability, colour range and vase life, tips on simple arranging, flower suitability for wedding work, an index of common names and a mini floral miscellany.

Cons: A list of 150 gives a good overview, but no book would be big enough to include every commercially grown flower, so you can't use it for specific product names or really wild finds.'

Book Review in The Flower Arranger Magazine
April 2019
Contact us
23 Tomlan Road
West Heath
B31 3NX
Tel: 0121 459 1667
email: info@jagopublishing.co.uk