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07913 061 805


Welcome to Jago Publishing.

Thank you for visiting our website, the home of 'Su Whale Books' . And a special 'hello' to students embarking on their new floral journeys!

Exciting News! Jago Publishing has been nominated for the BFA Industry awards in the category of Floristry Provider of the Year! Voting is open now - the link can be found on the banner on our pages just click on the BFA Awards Logo, the winner will be announced at the BFA Gala Dinner at the end of October.

We have three books available to buy from our website, Cut Flowers, 4th edition (2020) Cut Foliage, 2nd Edition, (2021) and Houseplants (2019)

All books have been written by myself, Su Whale, a florist and freelance writer with over twenty five years experience in the floristry industry. You can buy a single book, a set of two or the complete trilogy from our website, and in doing so save a bit of money and have the books signed by me as well.

Every book is carefully packaged and dispatched by ourselves. Books can be bought from our website via our secure payment World Pay site, or we are happy to take credit/debit cards over the phone (we are fully PCI DSS compliant)

Colleges and flower schools who buy our books include Thrive Floristry (Claire Cowling) Kay's Flower School, The UK School of Floristry (Joe Massie) The Academy of Floristry, The Cambridge Flower School, Moreton Morrell & Writtle Colleges, The Judith Blacklock Flower School, Narcissi Flower School and floristry colleges across the UK. Overseas we ship to The Boerman Institute in Amsterdam, Solomon Bloemen Flower School, Hong Kong, Flori cu Fitze Academy in Romania, The Nobleman School of Floral Design in Singapore, and City College San Francisco. We supply books to the wonderful Alison Bradley at Fusion Flowers magazine and Fleur Creatif magazine in Belgium. We also supply Waterstones and Foyles via Gardners Books wholesalers.

Looking forward to hearing from you!
Su & Brett Whale

Single copy of Cut Flower, Cut Foliage or Houseplants £17.99
10 copies or more £16.99 each
20 copies or more £15.99 each
30 copies or more £12.99 each

Buy a set of two, any combination, for £34.00, or all three for £50.00 (plus p&p)

We can mix and match! Email with your preference and we will sort them for you.

Carriage is free on orders of 10 books or more within the U.K.
Based on her experience in the world of flowers, Su Whale decided to publish a book with detailed information on over 150 varieties of cut flowers. The correct name of the flower, the availability, the vase life, which colours. In addition, it offers specific information for florists, floristry students attending training, and also for home care. Everyone who loves cut flowers will find some valuable information in this convenient book.
Fleur Creatif Magazine
September 2012
Contact us
23 Tomlan Road
West Heath
B31 3NX
Tel: 07913 061 805
email: info@jagopublishing.co.uk