Facebook Twitter Google Plus Email Subscription
07913 061 805

Our Publications

Cut Flowers:     A practical guide to their selection & care
Cut Flowers A practical guide to selection & care £17.99
Qty
 
Brand new – Edition 4 now on sale!

First published in 2011 this popular, practical book on the selection and care of cut flowers has now been fully revised and expanded for its fourth reprint. A staple in floristry workrooms and classrooms across the UK and the world and recommended by many leading floristry tutors, the new fourth edition is true to form, containing straightforward information on how to care for and condition fresh cut flowers both at the florists shop and in the home.

‘I have added some new pages’ says Su Whale, author and publisher, ‘one which is aimed more at the customer on how to select fresh flowers, plus two new flowers, Jatropha and Oxypetalum and an extra page on lilies, making a total of 156 flowers in all. With short print runs, we are able to constantly update and revise, and I hope that students, florists and flower arrangers will continue to find this book invaluable.’

Filled with easy to follow care instructions, flower availability, colour range and vase life, there are also tips on simple arranging plus the flowers suitability for wedding work. Every flower has been individually photographed in full colour, making identification easy. Arranged in alphabetical order of botanical names there is also an index of common names plus a mini floral miscellany of wedding anniversaries, national flowers and rose meanings. Printed in paperback in a convenient A5 size and spiral bound with a wipe clean cover, this book has been specifically designed to fit into a college bag or workbox.
Contents:-
Introduction & How to use this book
New Page - Choosing Fresh Flowers for the Home
General tips on looking after your cut flowers
A botanical list of 156 cut flowers from Acacia – Zinnia including 2 new flowers
A mini floral miscellany containing:-
  Wedding anniversaries
  Rose meanings
  National flowers
  UK Saint's days
  Floral emblems of the UK
Comprehensive glossary of botanical and floristry terms
Index of common names
Thank you’s and acknowledgements

Click on the pictures below to see some seasonal sample pages from the book ...
Click for a sample   Click for a sample   Click for a sample   Click for a sample
Based on her experience in the world of flowers, Su Whale decided to publish a book with detailed information on over 150 varieties of cut flowers. The correct name of the flower, the availability, the vase life, which colours. In addition, it offers specific information for florists, floristry students attending training, and also for home care. Everyone who loves cut flowers will find some valuable information in this convenient book.
 
Fleur Creatif Magazine
September 2012
About
Buy our Books
Reviews
News
Contact us
Basket
23 Tomlan Road
West Heath
Birmingham
B31 3NX
Tel: 07913 061 805
email: info@jagopublishing.co.uk